README

• Introduction
• Requirements
• Installation
• Configuration
• Maintainers

INTRODUCTION

Enhance your Meta/Facebook marketing efforts with the Meta Conversions API module for Drupal. This tool helps your website communicate directly with Meta/Facebook, bypassing common browser restrictions for more effective advertising. It's designed to improve your ad targeting and give you clearer insights into how your campaigns are performing, making it easier than ever to achieve better results.

Supported events by the module:

• PageView (browser event)
• ViewContent (server side event)
• AddToCart (server side event)

Find out more information about the module at: https://gorannikolovski.com/product/meta-conversions-api-for-drupal.

REQUIREMENTS

The Meta Conversions API requires the installation of both the Drupal Commerce and State Machine modules.

INSTALLATION

• Install as you would normally install a contributed Drupal module. See: https://www.drupal.org/docs/extending-drupal/installing-modules for further information.

CONFIGURATION

You can configure the module at the following page:

/admin/config/services/meta-conversions-api

Get your Pixel ID and access token data by visiting the Meta/Facebook Events Manager, then select the appropriate project (Data source) and go to the Settings tab. Find your Pixel ID, referred to as the Dataset ID. Then, generate the access token by clicking on the 'Generate access token' link in the Conversions API section.

Find more information about configuring the module here: https://gorannikolovski.com/blog/facebook-meta-pixel-and-conversions-api-for-drupal#configuration

MAINTAINERS

Current maintainers:

• Goran Nikolovski (gnikolovski)
  • https://gorannikolovski.com
  • https://www.drupal.org/u/gnikolovski